Effective LinkedIn training to empower your team to use LinkedIn well
LinkedIn is the biggest - and fastest growing - professional social media platform. It has over 849 million users worldwide and 4 out of 5 LinkedIn users drive business decisions. Leaders and employees across your firm need to learn how to use LinkedIn well to help build your brand reputation, increase company visibility and attract clients for your business regularly without or little additional marketing cost.
AS SEEN IN
Everything on the internet is ruled by algorithms. By understanding the core principles by which algorithms operate, you and your employees can boost your personal brands and company reputation. First, I'll explain how the LinkedIn algorithm works. Then, I'll share 5 key rules to follow to ensure you're getting the maximum visibility with your LinkedIn profiles and content updates. (Duration: 15 min)
Your LinkedIn profile is often the first result people see when they google you. Therefore, your LinkedIn profile is highly strategic. When you engage on LinkedIn, people are drawn to visiting your profile to see what you do, who you are and if you have something in common. I'll walk you through the critical aspects of the profile with my 10-step formula and share templates so you can quickly and effectively upgrade your profile. (Duration: 30 min)
Well written posts start conversations and build the company reputation. I'll show you 5 types of posts that will make your company visible and I'll share 7 writing guidelines to help you write engaging content that starts conversations with your ideal clients. Plus, I'll show you the tools that help you make the whole process efficient. (Duration: 30 min)
I'll show you the best ways to boost your company's updates. People want to follow and engage with people, not company pages. Therefore, how you engage with your company's posts can make a huge difference in attractiving the right co-workers and clients. (Duration: 15 min)
Finally, there will be time to answer anything that's still open. If you have a burning question about a particular aspect of LinkedIn, a content idea you're dying to discuss, or anything else at all, I'll leave you and your team with as much clarity over your imminent LinkedIn strategy as I can. (Duration: 15 min)
There will be a break of 15 min. Plan for a total time of 2h.
REFERENCES
CHF 2000
If interested, write me at virginie@virginiecantin.com
"The session with Virginie was amazing, the almost 100 attendees shared an amazing feedback. They specially highlighted how clear and easy to implement were the recommendations she shared and I couldn't agree more. Virginie is a great professional! Thank you Virginie for enlighting us with your amazing knowledge about LinkedIn!"
- Mercedes Jul, President of the Hitachi Energy Female Network
"Virginie was very engaging and provided some excellent advice during the webinar and the following Q&A. Attendees that have followed her advice and implemented changes to their profiles as Virginie suggested, have already reported an increase in views of their profiles. I highly recommend that you get in touch with her if you are seeking to make the most out of linkedin."
- Christian Vitiello, Former President of IDCN Zurich-Basel
"Virginie is a master of making you look good on LinkedIn and you will have fun in the process. I asked Virginie to help me with my LinkedIn profile to optimize it for a new business venture and I am absolutely thrilled with the result. Virginie was a delight to meet with, she listened carefully to what I wanted to accomplish, and she came prepared to each of our meetings. I will look to her going forward for further counsel."
- Angela Samfilippo Gorder, Hedge Funds Executive
Learn from a Wall Street Journal bestselling author, LinkedIn coach & startup founder
In 2023, I started a new chapter. I co-founded Cotide, a marketing solution leveraging AI and marketing automation for B2B companies.
In 2021, I co-authored the book 60 Days to LinkedIn Mastery, which became a Wall Street Journal bestseller instantly.
I'm also the creator of LinkedIn BREAK-IN, LinkedIn PEELING and LinkedIn VITAMIN, services dedicated to help professional women tap into the power of LinkedIn for personal branding. I have helped more than 100 people take advantage of LinkedIn to achieve their career and business goals.
In parallel, I'm the proud mom of 2 little girls I raise to become happy humans and bold entrepreneurs.
VIRGINIE CANTIN
WSJ bestselling co-author of 60 Days to LinkedIn Mastery, co-founder of Cotide.com & LinkedIn expert
