LinkedIn Profile Update
I help you peel off the superficial layers of your LinkedIn profile and replace them with an impactful personal brand that makes a strong first impression and that gets found more often by search engines. Find my best advice in my Wall Street Journal bestselling book "60 Days to LinkedIn Mastery".
1
Positioning Strategy
The first order of business is to get clear on what you're positioning yourself for. This is the fundament to the making over of your LinkedIn presence.
2
Keywords Optimization
Based on your desired positioning, I'll make sure your LinkedIn profile is fully optimized for the algorithm. The goal is that your profile gets indexed by the LinkedIn robots for your desired positioning.
3
Media Asset Optimization
To strengthen your positioning, we'll choose visuals and images that highlights your desired positioning. Images speak more than a 1000 words, so this step is highly strategic.
4
Summary For Your About Section
People love stories. Stories are easier to remember than a list of experiences and skills. To become memorable, I'll help you connect the dots throughout your career to write an outstanding career summary for your about section.
5
Headline Optimization
The headline of your LinkedIn profile is the one written field - beside your name - that gets shown everywhere on the platform. This is prime real estate on LinkedIn. I'll make sure it's optimized and memorable.
6
Featured Section Optimization
This hidden section is a great way to make your profile more visual. It's an opportunity to strengthen your positioning and messaging.
7
Optional: Content Strategy
Are you ready to start posting regularly on LinkedIn to amplify your visibility? I can help create a winning content strategy that's easy to implement. I'll provide the list of tools you need so be creating content consistently and effortlessly.
8
Optional: Content Drafts
Are you struggling to write content updates for LinkedIn that are engaging and authentic? I can draft a number of posts for you. Let's discuss in our first call, so I can include this service in the quote.
9
Optional: Monthly Content Working Session
Having a monthly content working session is a great way for you to stay accountable and make sure you keep posting consistency. Consistency is key on LinkedIn - as on other social media platforms - to increase your visibility in the feed. Let's discuss in our first call so I can include this service in my quote.
It's time to update your LinkedIn profile.
Tell stories that resonate, share your project, business and mission with your audience in a way that connects people. It's not about you. It's about the impact your endeavour can have.
Laurence, CFO, Switzerland
"I've got two new board mandates with super exciting companies. So grateful to Virginie and her LinkedIn services."
Angela, Founder & CEO, USA
"Virginie is a master of making you look good on LinkedIn and you will have fun in the process."
Elaine, Coach, Ireland
Through her LinkedIn optimisation and personalisation process, I gained valuable information and clarity for myself.
Laura, Head of People & Culture, Switzerland
"Virginie is very strong at grasping your needs and highlighting relevant information."
Karen, Founder & CEO, Switzerland
"Virginie is very hands-on. She had high expectations for my LinkedIn profile and achieved the desired outcome."
Véronique, CFO, Switzerland
"I finally have a LinkedIn presence that reflects who I am. I gained clarity and confidence to better position myself."
Joelle, COO, Hong Kong
"Working with Virginie helped me identify my key strengths and highlight them on my LinkedIn profile."
Stephanie, Communication Manager, Switzerland
"Virginie deeply understands LinkedIn and she understands women. Her coaching has the power to really elevate your confidence and your career."
Marina, Government Affairs, Belgium
"Working with Virginie was an eye opener experience on the power of Linkedin and how it can serve my professional goals."
Rocio, Controller, Switzerland
"I was impressed by Virginie's ability to address all my individual questions and to propose innovative solutions."
Kelly, International Tutor, USA
"You can see that Virginie is passionate about helping people succeed. She is honest and straightforward when delivering feedback."
Kathrin, Consultant, Switzerland
"Virginie understands that there is no one-size-fits-all solution and that each LinkedIn profile needs to have its own character."
Contact
Email: virginie@virginiecantin.com
WhatsApp: +41-76-801-31-95
Opening Hours
Mon - Fri: 10am - 5pm CET
Home Base
Zurich, Switzerland. Available for writing projects around the world.