Hi, I'm Virginie Cantin

Virginie Cantin

I don’t really know when my obsession about Gender Equality started. But whenever I hear about a new company, the first thing I do is to check their about us page and count how many women are in the board of directors / management team.

And when the count is low (0 to 30%), I’m really disappointed and I can’t take the company seriously anymore. I totally lose respect for it.

From time to time, I even write to editors of alumni magazines I receive to express my view and disappointment whenever the pictures show mostly men.

I’m crazy, right?! 😀

Most of the time, I don’t get an answer, which shows me that they really don’t care about promoting the image of successful women at work.

When I was at university and early on my Online Marketing career, I didn’t feel discriminated as a woman. Instead, whenever I didn’t get what I wanted, I always assumed I wasn’t good enough. But now, when I look back, I see it a bit differently. I realise that the system is built by men for men to be successful.

In recent years, as I got married and approached 30, I became more exposed to gender discrimination. Friends working in HR told me that at my age, being a woman unofficially plays a role when you’re looking for a new job. 

So early on in my career, I was too young and too inexperienced. And a couple of years later, I was too old and too close to wanting to have kids and being on maternity leave. It’s infuriating, isn’t it?

Knowing of and experiencing gender discrimination was hard on my self-confidence. On top of that, I was getting one job rejection after the other. I was in a downwards spiral… until I wasn’t anymore.

Virginie Cantin

What changed?

I took some time off. I had a look at my life, at who I wanted to be and what I wanted to do with my life. On top of reading personal development books and doing exercises to reflect about myself, I hired a coach.

At some point, I learnt something that stuck with me: The day you stop racing is the day you win the race.

The thing is, if you’re not your #1 fan, nobody wants to hire you.

Virginie Cantin

So the day I became crystal clear on my value, my ability and my skills, I became a job offer magnet.

By taking a step back and figuring out what was important to me and what I was good at, I started to regain my self-confidence. I remembered who I was and what my strengths were.

By the time I approached people to give me a part-time job to support myself while I was building my business, EVERYONE was interested.

I was so surprised! I thought it was going to be hard to find something part-time that was interesting and that paid well.

But it wasn’t. I felt great about myself, I knew I had a lot to offer and everyone could sense it.

My mission

My mission is to help women rise to their full potential.

In theory we can have and do whatever we want. But in practice, we have to overcome many invisible and unspoken barriers. 

I want to help women watch out for those invisible barriers that are playing us. Because when we don’t see the obstacles, we tend to think that we’re not good enough, that our goals are too high.

And it’s not only us that think that, other people think it too because there is no reason to believe otherwise…

For me, this isn’t acceptable anymore!

Women have been undervalued for too long!

I’m committed to do whatever I can to help women tap into their potential and achieve their career goals.

My coaching style is a mix of:

  • Awakening your woman power, your self-confidence
  • Helping you find what you’re meant to do
  • Find the best and most effective job search strategy for you
  • Optimising your career profiles & CV
  • Interview training & story telling

Learn more about my coaching services

let’s connect!

Virginie Cantin
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