Growing up with 3 older sisters, rebelling has been my operating mode as long as I can remember. I come from a family of entrepreneurs so I've always known that I would end up having my own business. After a few years working in digital marketing and e-business in diverse startups, I felt ready to take the leap. While I knew I wanted to help professional women climb the corporate ladder and have it all, I wasn't sure how I could help them. My imposter syndrome kicked in for a couple of years but in 2020 my exploration led me to create my own niche: helping professional women use LinkedIn to get noticed so they would become visible and wanted instead of having to chase opportunities on their own.
How did I learn to optimise LinkedIn profiles for the algorithm?
Working in digital marketing, most of my day was dedicated to search engine marketing. In other words, my role was to maximise the visibility of the company on Google and other search engines. To do my job, I learnt everything I could about search engines, coding, algorithms, copy writing, branding, social media, website building and advertising. Today I use everything I know to take advantage of the LinkedIn algorithm to maximise the visibility of my clients.
Where did I learn Personal Branding?
It has always come easy to me to see others for who they are and what drives them. I use that gift to help professional women get seen on LinkedIn the way they want to be seen. If you're familiar with human design, I'm ⅓ splenic projector.
Why am I only working with women?
The numbers don't lie. Around the globe only few countries and companies have achieved gender equality. If not for myself, I'm advocating for gender equality so my daughter hopefully won't have to endure discriminations and judgements women still have to face in every day life. By working only with women, I hope I can contribute to closing the gender gap at work, especially in higher positions.
Learn from a Wall Street Journal bestselling author and LinkedIn coach
Few years ago, I was working as a Chief Marketing Officer of a tech startup. The workload was crazy and the environment toxic. But I told myself it was OK because I finally had a job with a title and salary I felt I deserved.
But then, after a few months, I encountered a * slight * problem. I got laid off. It was the first time I lost my job and I felt like a giant failure.
The thought of interviewing again was crushing me since I had never managed to be seen for my skills, gifts and potential. Each interview always broke my self-confidence a little bit more.
A lot has changed since then. I've discovered a way to quickly get high quality job offers using LinkedIn. I now help professional women implement my system to use LinkedIn to get ahead in their career.
I’ve seen the impact my program has on my students’ lives and career… It's up to you to be next!
VIRGINIE CANTIN Course creator, LinkedIn Coach & Wall Street Journal bestselling Author of 60 Days to LinkedIn Mastery